My Philosophies

Experience Philosophy 

I believe crafting great experiences begins and ends with the customer. That means grounding product direction in real user mental models and constraints, and ensuring business leaders stay connected to the human on the other side of their decisions. 

Research philosophy

My research is grounded in the foundation that the most powerful insights come from looking at problems from multiple angles and at multiple altitudes. I practice a multimodal, mixed-methods approach — integrating qualitative and quantitative data to tell a complete, nuanced story. Whether zooming out to gain system level understanding or zooming in on a specific friction point, I leverage advanced statistics, machine learning, and AI not as ends in themselves, but as tools to surface the story in the data.